Situation: A large European bank wants to improve its customer marketing models by leveraging sensitive data across multiple restricted jurisdictions.

Complication: GDPR and Swiss DPA data transfer rules prevent the bank from aggregating training data in a centralized data lake.

Resolution: XOR enables the bank to train its model on distributed data while exceeding compliance requirements under GDPR and Swiss DPA.

Outcomes:

• Predictive features can be identified and joined across jurisdictions without moving or revealing the underlying sensitive data

• Marketing team increased the sales pipeline by 66% because of its improvements in prospective customer targeting